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Databases that have links to other websites are called Web directories. These directories are more or less like phone or name and address directories that contain the subjects arranged according to categories and sub- categories. Web directories employ the same method and are hence principally different from search engines, which display websites on the web page according to the search made on different keywords.
A good web directory will never give access to everyone; if the submitted website is of poor quality it won’t be accepted. The web directory should be setup to be a useful to the end-user (The Directory visitors) this can be done by offing the visitor more than just site listings; you should also have related content. Web directories have certain advantages over search engines and reciprocal linking.
Systematic group placements of subjects:
A web directory is easy to navigate and locate sites as it lists the websites according to the subject. Thus it becomes easy to find whatever site or subject that you look for.
People look up specific websites or subjects in a web directory:
It is always much more wise to advertise or post a link on a web directory as the chances of people visiting the posted link increases considerably and is not left to accidental discovery, while visiting someone else’s site.
No element of competition:
Using a web directory for posting a website link gives the added advantage to the owner that he or she will not have to consider posting on another site that might be a competition to their own site.
Authenticity of a featured website or link increases:
A web directory is generally preferred by search engines over, for example link farms that are considered to be more of spam than genuine guide to sites. Such websites are generally banned by search engines. Web directories on the other hand, are meant to help people look up and locate things that they are looking for. Hence the legitimacy of a website address posted in a web directory increases automatically.
As discussed earlier, a good web directory can be identified by certain distinctive characteristics. Firstly, a good web directory is always well organized. It contains well thought out subject categorizations. Not only this, similar categories are grouped together under broader heads. Therefore, it becomes easy to navigate. Secondly, a good quality web directory is frequently updated so that there are no poor links that degrade the standard of the directory. Lastly, listings are done very carefully. The listings are not just some pasted website address, instead are unique names of main sites, products or businesses. The keywords are hence chosen very meticulously and strive to be different from other directories.
These are very important aspects, which one has to keep in mind while posting their website link on a web directory. Choosing the correct web directory ensures that the traffic to ones site can be expected to be good and the popularity of that website will grow automatically being featured on a web directory of superior quality.
