Sneer at Tiger Woods News
IT WOULD be churlish to sneer at Tiger Woods for his various peccadilloes – were it not for the fact that he has made so much money from a string of product endorsements casting him as some kind of granite-willed iibermensch. Now, in yet another example of the curse of cash-in, the ads have come to bite him on the arse.
In light of his still-emerging indiscretions, it is unfortunate, for example, that Tag Heuer continues to use press ads with a picture of Woods, a big watch and the line “What are you made of?”
Accenture, meanwhile, was still running “The road to high performance isn’t always paved” the day after Woods crashed his car into a tree and then a fire hydrant. The line accompanies a picture of the golfer looking lost in the rough and the copy continues with: “Where do you go from here? Accenture can help make sure that your next steps are the right steps. No matter what direction you want to go. We know what it takes to be a Tiger. Talk to us to see how we can help.”
From Private Eye
